Arsenal have fallen short of European football for the upcoming season for the first time in 25 years after finishing in 8th in the Premier League. During the latter stages of Arsene Wenger’s tenure, a top four finish was seen as Arsenal underachieving and now it would be a dream come true. If anything it is proof that nothing can be taken for granted.
Mikel Arteta confirmed in a press conference towards the end of the season that planning for the summer transfer window was already well underway and that his backroom staff had already configured a clear idea as to what they wanted to accomplish during the upcoming, decisive and critical transfer window for the north London club.
Sources connected to Josh Kroenke and his father have confirmed to Gooner Talk that the Kroenke family are set to be ‘busy and ambitious’ with Arsenal Football Club this summer. Talks have been commencing since the beginning of January planning the club’s upcoming transfer window over back-to-back zoom meetings across the Atlantic. The Kroenke’s have apparently admitted to being unconnected to the football club during the pandemic but Josh Kroenke has committed to attending more events to connect with fans such as home matches, fan events, and executive board meetings at Highbury House and London Colney.
In the summer of 2019, Josh Kroenke was interviewed before Colorado Rapids hosted Arsenal and the American businessman became renowned for using the words ‘be excited’. During the course of that summer, the Kroenke’s spent £72m on Nicolas Pepe and spent £25m on Kieran Tierney, just under £100m on two of the most important players for the club’s future ambitions of competing at the top. The summer of 2019 was a summer in which the Kroenke’s showed small amounts of ambition through the amount of money spent during the course of that transfer window.
This summer, the Kroenke’s have it all to do again. After a number of peaceful protests outside the Emirates, one in which Josh Kroenke was in attendance for, it is fair to say that the trust has to be rebuilt between the ownership at Arsenal and the fans in order to lower the tension and make the Arsenal fans ‘trust the process’. One way for the owners to rebuild relationships that have faltered between themselves and the club’s fans is by investing big in the team to show that they care and to portray to the fans that they are the right people to take The Arsenal back to their glory days.
In light of the rumours appearing of a potential takeover in north London, Josh Kroenke has been delegated a role by his father to be more vocal and present than ever to get the fans of this once great football club back on their side. Since the initial news of the supposed takeover from Daniel Ek broke, Kroenke Sports and Entertainment have made themselves clear in a statement saying “we remain 100% committed to Arsenal and are not selling any stake in the club. We have not received any offer and we will not entertain any offer.”
Whether this is a PR stunt to get the fans back on the side of the American ownership in north London or whether it is a genuine contractual agreement remains to be seen but what is evident is that Arsenal need all the help they can get this summer and that will require the Kroenke’s to put the money where their mouths are.
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